About Us

With the rise of the internet and e-commerce, shopping just isn’t what it used to be. Instead of choosing between two or three products, shoppers are now faced with hundreds or even thousands of options. This can be overwhelming, and often results in unhappy shopping decisions. Our friend Professor Barry Schwartz sums up the problem in his Ted Talk, The Paradox of Choice.

But suffer no more, fellow shoppers—Hazoog is here. We make personalized shopping quizzes that quickly pinpoint the best product for your needs. Our team consists of e-commerce gurus, product researchers, and algorithm nerds. Basically, the A-Team of online shopping. Check out a quiz and let us know what you think.

At Hazoog, we provide 100% objective product recommendations. The products we choose are based on hundreds of man-hours of research, interviews, and testing, to ensure only the best choices make the cut. If you’d like, you can support our work by buying the products we have recommended through the links at the end of each quiz, or through the shop link below. Hazoog is supported through affiliate commissions from the retailer when you make a purchase. If you return it, we make nothing (which is a fair system). We often link to Amazon for product recommendations, because we (along with more than 200 million other shoppers) think it’s a great place to shop online—convenient, reliable, and with Amazon Prime free two-day shipping.